Posts Tagged ‘selling beauty’
Oldie but goodie: Dove's Campaign for Real Beauty
So it looks like this has been up on YouTube for a few years, but I am just now paying attention. And you should too! This is part of Dove's Campaign for Real Beauty, and shows everything that goes into making a model perfect, right down to Photoshop. Manly man husband is an expert retoucher, and he does it for a living. Years ago he did piles [...]
Invitation to beauty, once again revoked
There was another beauty event today at CVS, and this time I was THERE when it was actually going on! And apparently I was the only one. The cosmetics aisle was deserted. A person who I think was one of their famous beauty advisers walked past me while I was poking around, pleasantly said hello, answered the phone and then promptly disappeared. [...]
Another CVS beauty event passes me by…
Remember my post about my local CVS's brilliant marketing strategy? Well, they had their Vichy Beauty Event--they were giving FREE 5 minute skin consultations. FREE! And I missed it by 15 minutes. The marketing strategy for this event was my favorite homemade sign now placed outside of the CVS doors (blue marker smeared) and two deflated [...]
This is my competition
Did you know that CVS is unrolling a beefed up beauty department called Beauty 360? So far, they have locations in CA, CT and DC. The competition is concerning some estheticians--but it looks like they are dippng a toe in the prestige market and are a more mainstreamed Sephora (if that's even possible). That said, a stroll past my local CVS (to [...]
